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Consumers who prioritize quantity over quality in purchases tend to spend more, borrow more and accumulate more debt, a new study shows.

Consumers should proceed with caution when it comes to online ratings and reviews, according to researcher Nicholas Reinholtz.

ÌÒÉ«ÊÓƵ marketing Professor Ying Zeng examines why consumers get swept up in holiday shopping madness and what they can do to shop smarter.

New research examines how natural language processing tools can help mitigate bias in eyewitness lineup statements.

SomaLogic is among three spinout companies founded by ÌÒÉ«ÊÓƵ Professor Larry Gold and has significantly impacted global health care research and diagnostics.

With 25% of millennials projected to never marry, independence is becoming profitable. It’s time that U.S. businesses adapt to this growing trend, according to ÌÒÉ«ÊÓƵ marketing professor Peter McGraw.

As companies mandate full-time office attendance, Professor Christina Lacerenza shares her take on the implications for employee well-being and inclusivity.

Employers have been screening applicants on social media for years, but political posts weren’t what they were looking at—until now, research finds.

New research suggests communications outside of a business’s core purpose can stimulate innovation and new lines of activity. Read up on Professor Tim Kuhn’s new book.

Rising commercialization expenses obstruct the path from drug discovery to market, threatening public health amid growing antimicrobial resistance.