Academic Areas of Emphasis

While the official major for all Leeds undergraduates is a Bachelor of Science in Business Administration, Areas of Emphasis supplement the undergraduate business core coursework, helping students develop expertise in a specific area of business.

Students may choose from 10 Areas of Emphasis: Accounting, Business Analytics, Finance, Management, Management Information Systems, Marketing, Real Estate, Strategy & Entrepreneurship, Supply Chain Management and Sustainable Business. Each Area of Emphasis requires students to complete 18 semester hours beyond their core business courses.

Supporting the core curriculum with a chosen Area of Emphasis provides students with the ability to focus their degree, enhance their marketability and make immediate impacts as new hires.

Learn about the core curriculum, course requirements and credit specifications for earning a Bachelor of Science in Business Administration, the official major for Leeds School of Business undergraduate students.

Accounting students graduate with a comprehensive understanding of the theory and concepts that underlie accounting practice. Coursework emphasizes logical reasoning and the development, understanding, and use of information, enabling students to solve problems in accounting and management while making informed accounting policy decisions.

The Business Analytics area of emphasis focuses on the exciting and fast-growing field of data and analytics.

The Finance Area of Emphasis addresses issues in the financial services and securities area. Curriculum introduces students to financial management, money and capital markets, investments and derivative securities, and financial institutions. Students obtain the core knowledge they’ll need for entry-level positions in any area of financial management.

Customizable and immediately applicable, Management students are team-oriented, horizontally organized and globally competitive. To ensure close alignment with their professional aspirations, this Area of Emphasis offers students two different tracks to choose from: Leadership and Talent Management.

The most significant enabler of quality decision making is the careful management of digital resources. Useful information must be captured and organized in a way enabling managers to understand how much value is being added by the organization’s activities.Ìý

Lead by a marketing faculty that is among the top 20 in the world, marketing students learn how to strategically influence business practices by identifying customer desires, developing products and services to meet those demands, establishing communications to promote products and services, and monitoring transactions and customer responses to guide future activities.

Students in the Real Estate Area of Emphasis explore the link between real estate and capital markets while developing real estate decision-making skills and analyzing opportunities. Undergraduate Case Competitions offer students the opportunity to work collaboratively work through a real-world problem in real estate and then present their findings in front of a panel of industry judges.

Our program gives students the confidence they need to successfully start businesses and lead companies. A defining trait of an entrepreneur is the desire to chart your own course. That could be starting your own firm, managing a family business, or buying a franchise right after your undergraduate studies or several years down the road.Ìý

The principal function of any organization is the efficient creation and delivery of products and services to its customers (operations). The Supply Chain Management area of study focuses on this creative process and identifies how organizations use productivity, quality, flexibility, timeliness, and technology to compete and prevail in their markets.

This area identifies how business professionals can promote responsible corporate governance practices to create lasting positive social impact. The program introduces students to values-based decision making and business practices.